An interview: Gen Z Events

An introduction to Gen Z Events

For over a decade, the GEN Z Events team has been entertaining, inspiring, and creating unforgettable event experiences. We strive to bring our clients' visions to life by pushing the boundaries of what's possible and infusing every event with our signature touch of storytelling and innovation.

Our journey began with a simple love for creating spectacular results for our clients. Over time, we have evolved into a highly trusted provider within the events industry, building an event ecosystem that offers end-to-end event management and concept development, production and build, entertainment, all under one roof. Our team consists of some of the industry’s leading professionals, equipped with the knowledge and expertise to elevate your event to the next level headed up by Jay Sands.

How would you describe Gen Z in three words?
Dynamic, passionate and innovative.

What can Gen Z bring to weddings and Bar/Bat Mitzvahs?
We’re a full-service event planning, production and entertainment company, taking care of everything under one roof. The benefit of this is there are no heavy markups, communication is seamless as you’re working with one team that shares your vision and every element of the event is produced to the highest level. From Furniture, Lighting, Sound, Staging, Screens, Set builds, DJ's and Bands we have you covered.

What do you enjoy about working with Sopwell House?
We absolutely love working at Sopwell House because their team is just as enthusiastic about the events as we are. They’re open to trying new ideas and they have an incredible eye for detail. It’s always a true collaboration that results in something special.

What advice do you have for bridal couples when looking for production?
My biggest piece of advice is not to look at price alone but to consider the value, experience, and passion that the company brings. The production is often the unsung hero of an event — it defines the atmosphere, emotion and ultimately, how the day is remembered through photos and memories.

What advice do you have for parents when looking for production for Bar/Bat Mitzvahs?
Very similar to weddings but with the added focus on understanding the child being celebrated. Their vision, personality, and preferences are often quite different from their parents’, so our role is to balance both perspectives and fuse them into something that feels authentic to the family and unforgettable for everyone attending.

What exciting plans do you have coming up for Gen Z in 2026?
We’re focused on growth, new technology, and how innovation can enhance live experiences. We’re developing exciting new concepts that will take event production into the next generation — blending creativity, interactivity, and impact in ways that redefine what’s possible for private and corporate events alike.

At Gen Z Events, we never lose sight of the fact that these are milestone celebrations — moments that only happen once in a lifetime. There’s no pause, no cut, no retake — you only get one shot to make it perfect. That’s why everything we do, from the initial design to the final spotlight, is driven by precision, passion, and purpose. We understand that there is no next time — so we make sure it’s unforgettable the first time.

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